A keyword phrase is a combination of words that describes specific search requirements of a user. For example, personal injury attorney Los Angeles is one keyword phrase, not 4 or 5 keywords. We market keyword phrases, not keywords.

A national keyword phrase is a keyword phrase without a geographic designation. For instance, a local keyword phrase would be Phoenix divorce attorney, whereas a national keyword would be mesothelioma attorney. 

Obviously, a national keyword term usually gets a huge number of monthly searches, but some national keywords may get 1,000 searches per month, and another national keyword term may get 40,000 searches per month.

We also want to make sure the keyword phrases are buyer intent keywords ie those which are used more by those with the intent to purchase, as opposed to those who are just doing research.

Pricing for national keywords is very affordable and can get you in front of every person nationally searching for a firm in your practice area. Pricing is based on the number of searches per month and the competitiveness of the keyword phrase.  

We only allocate a keyword phrase to one business at a time. Any keyword phrases that you select for your business are yours exclusively for as long as you remain a client with The Preferred Adviser. If you elect to opt out after the initial contract period, we will offer those keyword phrases to another business.